Sergio Alcocer is one of the most progressive multicultural marketers in the USA. In 1999 he helped found LatinWorks, an agency that has consistently bent the rules of the Hispanic market by creating thought provoking campaigns for some of the major advertisers in the space. The agency that Sergio presides over as President and CCO was recognized in 2010 and 2012 by both AdAge and Adweek as the Multicultural Agency of the Year, it was in the A-List of the Top Ten Agencies in the USA according to AdAge and it was honored as Small Agency of the Year in 2012. Sergio is a vinyl connoisseur. His affinity for music is as essential as his affinity for smart advertising.