2013 Nominee: Ana Roca Castro

El Innovator


As founder of LATISM (Latinos is Tech, Innovation and Social Media), Ana Roca Castro has proven that Latinos have a presence and a voice in social media. Owning the hashtag #LATISM, which generates 10 million impressions daily on Twitter, Latism uses social media as a platform for social good with emphasis in the Latino community and has grown to be the largest organization of Latinos in social media. This Revolucionaria is a business owner, a philanthropist, mother, wife and friend, and focuses her professional efforts in making social media a voice for Latinos.

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