2013 Nominee: Karen Comas
Karen Comas serves as the director of social media for Telemundo and has shifted the focus of the station to reaching Latinos at every possible touch point. Although she specializes in mass communication across social media platforms, she has not sacrificed her pasión for engaging each consumer at an individual level. Using Facebook “likes”, personalized tweets and status comments, Karen has been able to transform Telemundo into a leader in the field of social media engagement. She has proven to be a true innovator, reaching everyone from huge audiences watching “Premios tu Mundo” to the abuelitas at home watching their favorite novelas.