2013 WIinner: Laura Donnelly Gonzalez & Alicia Rascon

The New Americano


Laura Donnelly Gonzalez and Alicia RanconĀ are two University of Texas grads that transformed a class project into the powerful nonprofit and online magazine, Latinitas. Since 2009, Laura and Alicia have empowered young Latinas with programs, the most contemporary Web 2.0 platforms, open source software, and social media opportunities for self-expression. As founders of the only agency/publication of its kind, they have engaged 1,000 student bloggers to MyLatinitas.com and trained 20,000 elementary, middle and high school Latinas as reporters, bloggers, vloggers, and pod-casters whose voices bring to life the New Americana.