2013 Nominee: Michelle Olvera

El Innovator

Tech enthusiast Michelle Olvera is Founder and CEO of a boutique digital media company called SupaSistaLatina Media. Through ‘SupaDaily,’ a daily email newsletter for the hip English-speaking Latina, Michelle encourages her loyal and growing audience to achieve success at work, in life and in play. She convergences social media and email marketing to assist advertisers in optimizing offers sold to one of the fastest growing segments of the U.S. market, the U.S. Hispanic Millennial Woman. Serving as an Executive Committee Member of the Latino Startup Alliance, Michelle believes in creating a community for Latinos to succeed in, while also changing the view of who Latinas are.