2013 Nominee: ¡VivaFest!

El Innovator


VivaFest is a non-profit content creator that uses its cultural festival platform to raise earned revenue and awareness for curriculum-based mariachi education in the San Jose, California public schools. Through a campaign combining web documentaries, social media outreach, live screenings at cultural events and teaching in San Jose public schools, VivaFest is innovating how to create academic and culturally relevant impact. Whether it is importing Harvard’s mariachi ensemble to mentor local youth, distributing that mentorship to millions via VivaFest’s web channels, developing online lesson plans, or bringing tenacious advocacy in Silicon Valley, the folks at VivaFest not only believe in the power of heritage, music and innovation to deliver impact, they are also inovadores across traditional and new media environments.