2013 Nominee: Hector Castillo

The New Americano


Hector transcends traditional media in all ways possible, and has become a voice for the new age Latino as Digital/Social Media Manager and ambassador to the Holaciudad brand. With a gift for truly listening to the needs and wants of Latinos, he’s always providing answers and engaging his users. Known as Hector “BusyBee”, he’s out there building a hive and spreading honey. Hector is not only keeping our Latino community more informed, but also advancing the Hispanic social industry at large by working relentlessly to motivate offline marketers to tap into the power of social media.

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