Lance Rios

Winner 2012 - The Innovator Award


The founder of Being Latino, Lance Rios, has taken both education and communication to new levels in the Latino community. The Being Latino Online Magazine features relevant columns on news and entertainment, and often has unique featured articles written by staff. With over 66,000 likes, Being Latino’s Facebook is constantly creating a conversation with and between it’s followers. Mr. Rios has been working since 2009 to build this voice:

“Rios is creating a Being Latino empire rooted in collaborations & partnerships, bringing together several dozens of smaller players to create a massive Being Latino media machine, all without spending a dime on paid advertising.”